services

/services

motorfocus is a boutique consultancy for product management and product development.

motorfocus works with courageous clients to discover, validate, build, and manage digital products.

motorfocus helps product teams know what to build, when, and for whom.


Which describes your business?


a budding startup
You have an idea and want to launch and run a startup that can scale.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
- Eric Ries, author of The Lean Startup

Services for you

motorfocus can work with founders like you at any stage. Here are just a few of the ways:

  • product
    • creating a Lean Canvas
    • developing and administering surveys/interviews
    • customer development (searching for and validating a business model)
    • defining riskiest assumption tests (as part of developing MVPs)
    • set up and curate innovation accounting (quantitative proof of meaningful progress)
  • team
    • blended business development and product management (which includes founders)
    • assembling a product development team
    • succession planning to a later-stage product team
    • whole-enterprise agile coaching (not a specific methodology)
  • operations
    • selection and setup of back and front office tools and processes
    • selection and setup of collaboration tools and processes
    • selection and setup of marketing and app analytics
    • selection and setup of customer support/success processes
    • DevOps setup (GitLab, etc.)
    • GDPR compliance

Let’s get it started



a new business, but not a startup
You want to launch and run a business that doesn’t (necessarily) need to scale.

You’re an entrepreneur, but the startup route isn’t for you nor your business model. You believe that you can build a successful and sustainable business in an existing market, but you’re just getting started. You may also need to be especially careful with spending - you and your friends/family may be the sole investors - so you must mitigate risk.

Services for you

Many services seem similar to those for startups. Why? Even though you may not be in search of a business model, you still need to validate your choice - and especially your execution. Still, the context and approach are likely to be significantly different for your business.

  • product
    • creating a Lean Canvas
    • customer development (validating your choice of business model)
    • rapid prototyping in collaboration with founders and early adopters
  • team
    • blended business development, product management, and product development
    • assembling or transitioning to a product development team
    • whole-enterprise agile coaching (not a specific methodology)
  • operations
    • selection and setup of back and front office tools and processes
    • selection and setup of collaboration tools and processes
    • selection and setup of marketing and app analytics
    • selection and setup of customer support/success processes
    • DevOps setup (GitLab, etc.)
    • GDPR compliance

Let’s get it started



an established business
Though you may not be in search of a sustainable business model, complacency is death.

Services for you

You may have an existing product portfolio and an existing product team, but you still need some help.

  • product
    • close-to-customer facilitation (a “get out of the building” approach for mature products)
    • audit of a product roadmap and how it aligns with product vision and organization strategy
    • transitioning from traditional roadmapping to using learning roadmaps or GIST planning
  • team
    • drop-in mode: you ‘just’ need another product manager in order to execute
    • product team reboot - restructuring your product management team and its processes
    • whole-enterprise agile coaching (not a specific methodology)
  • operations
    • audit of marketing and app analytics and their effectiveness
    • selection and setup of customer support/success processes

Let’s get it started




How might we work together?

motorfocus provides product management and product management services, but its purpose isn’t to do either in isolation. Its purpose is to grow or improve your business by helping you know what to build, when, and for whom. Because of that, there’s a variety of ways that we might work together:

  • motorfocus augments your existing team
  • motorfocus joins your team as a fully-fledged member
  • we build a team together

What about process / methodologies?

Process has one purpose: to make it easier for teams to work together so that they can quickly and consistently create value for customers. Unless you’re in the business of selling or supporting given methodologies, process is never your product. It’s not dogma that brings salvation.

What about Agile? Agile isn’t a process. Agile doesn’t mean a particular methodology, it’s a way to enable an enterprise to be flexible so that its customers can benefit. And, despite the best (or unintentionally worse) efforts by some, agility is most certainly not just for software development teams; it’s for the whole enterprise.

[Communication, simplicity, courage] - all these values and principles - inform … the practices. The practices exist because the principles exist. And the principles exist because the values exist. So unless you have those principles and values in place, the practices that you come up with are not going to be functional. … The culture is more important than anything, and the principles are more important than the practices.
- Allen Holub, The Death of Agile (on YouTube)

motorfocus typically advocates Lean methods (overall) of which agility is a core element. Each enterprise has the opportunity to craft a process that is itself agile; it must be steady enough to be practiced, but agile enough to adapt when warranted. The ‘right way’ is whatever works for you and for your customers.

Now this is what we’re talking about:

motorfocus advocates Continuous Discovery.
(linked from ‘Product Talk’ by Teresa Torres)


What about costs?

Honestly, the emphasis is on providing value for fees. Let’s work together to achieve maximum mutual benefit.

  • flat fees
  • daily rates
  • weekly rates
  • monthly rates
  • salaried

Let’s get it started